SEO Agency – SEO Service

Improve your website's organic visibility and rank higher in search engine results with our SEO services!

What is SEO?

SEO (Search Engine Optimization) is the entirety of technical and content optimization efforts undertaken to improve website rankings in search engines. This process encompasses a multifaceted effort, ranging from technical infrastructure improvements and user experience design to content development and external linking strategies.

Search engines use specific algorithms to deliver the highest quality content to users. SEO aims to optimize your site according to these algorithms. SEO work should not only focus on search engines but also prioritize user experience. With SEO, a website attracts more organic visitors, increases visibility, and reaches its target audience more easily.

How to Do SEO?

SEO efforts are fundamentally grouped under four main headings:

Technical SEO: This involves optimizing the site’s infrastructure for search engines. Elements such as site speed, mobile compatibility, HTTPS usage, and XML sitemaps are included in this.
On-Page SEO: On-page SEO refers to optimizations made to a website’s content and structure. Elements such as title tags, meta descriptions, URL structure, internal linking, content quality, and user experience are part of on-page SEO.
Content SEO: This involves optimizing the content that search engines use to evaluate the information presented to the user. Keyword optimization, editing content titles, editing meta tags, URL structure, and producing original and high-quality content are prioritized.
Off-Page SEO: This involves managing external factors such as backlinks, social media shares, authority building, and brand awareness.

Technical SEO

XML Sitemap
Page Speed Optimization
Mobile Compatibility
Crawling Errors
Structured Data

Off-Page SEO

Backlink Analysis
Quality Backlink
Social Media Signals
Blog Comments (UGC)
Brand Awareness and PR

On-Page SEO

Meta Tag
URL Structure
Image Optimization
Content Optimization
Heading Optimization

Content SEO

Keyword Analysis
Heading Tags
Content Optimization
SEO Content Writing
Internal Linking

Why is SEO Important?

The importance of SEO becomes even more apparent when user behavior and the digital competitive environment are examined. Almost all searches on Google result in results on the first page. Users generally trust and click on the top 3 websites. Therefore, if your website is not among these rankings, you risk losing potential customers to your competitors.

SEO doesn’t just generate traffic; it ensures you reach the right user, on the right page, at the right time. Furthermore, SEO efforts increase brand awareness, improve conversion rates, and lead to sustainable digital growth. SEO also helps you achieve more sustainable and lasting traffic by reducing advertising costs.

What is an SEO Agency?

SEO agencies are digital marketing companies with professional teams specializing in SEO, which optimize brand websites for search engines to increase brand visibility in the digital world. SEO agencies improve website technical, content, and link-related strategies to rank higher in search engines like Google.

A professional SEO agency offers comprehensive services to increase brands’ visibility in the digital world and ensure they reach the right target audience. The responsibilities of an SEO agency are not limited to technical adjustments alone.

Free Analysis

What Does an SEO Agency Do?

A professional SEO agency begins by conducting target audience and market analysis from the initial contact with a brand, understanding the needs of the potential target audience. Following this, they analyze competitors’ strategies and develop their own strategy accordingly. While identifying strategies to improve the website’s search engine ranking through technical SEO, they simultaneously implement on-page and off-page SEO strategies to strengthen the website’s content and authority. Throughout this process, they track performance using measurement tools, aiming to generate new ideas for further strategy development.

Advantages of Working with an SEO Agency

Every brand possesses valuable insights into its industry. However, unless this data is applied correctly to SEO strategies, a significant potential opportunity is missed. This is where SEO agencies come in; they act as strategic partners, applying a brand’s industry knowledge to SEO strategies in the right way, thereby organically strengthening brands’ digital presence.

In the constantly evolving digital world, user behavior, like algorithms, is constantly changing. Working with SEO agencies allows you to instantly track these changes and update your strategies accordingly. SEO agencies monitor your website’s performance using premium tools like Semrush, Ahrefs, and Screaming Frog. This comprehensive measurement allows you to evaluate your website’s performance across many different metrics, and you also gain access to these expensive premium tools without paying extra. Furthermore, because SEO agencies may have worked with other brands in your industry before, they know which strategies yield better results specific to your sector and develop customized strategies based on their industry experience. This allows you to achieve efficient results much faster.

To achieve long-term and sustainable results.
Building trust and authority in search engines
Reducing customer acquisition costs
Eliminating technical problems on your website
Making your brand stand out in your sector
Adapting to algorithm updates
Measuring site performance with comprehensive tool tracking
Knowing your current status with performance-based reports
Benefiting from the SEO agency’s experience in your sector

What is a Corporate SEO Agency?

Corporate SEO agencies are specialized in developing SEO strategies tailored to the complex structures and specific needs of large-scale companies. They possess experience working on more complex and extensive projects. Professional SEO agencies capable of handling projects of this scale typically have the necessary experience working with e-commerce platforms, holding companies, multilingual websites, or websites with thousands of pages, having previously managed or currently managing such projects.

Corporate SEO agencies take a holistic approach to SEO strategy, incorporating advanced target audience analysis, segmentation, and competitive analysis. They also support the stable operation of high-traffic websites through technical infrastructure analysis. This is why large-scale e-commerce companies, multinational corporations, and international companies prefer to work with corporate SEO agencies. In highly competitive sectors, professional SEO agencies minimize the risk of errors for companies with significant market share, enabling them to maintain and even improve their competitive strength and position.

How to Choose the Right SEO Agency?

Choosing the right SEO agency is a cornerstone of your digital success. The wrong agency can lead to wasted time, budget, and opportunities. Several different evaluation points will help brands in this process of finding the right SEO agency.

References: Which brands have they worked with previously? How has the SEO ranking improved for these brands?
Transparent Reporting: Does the agency provide you with regular monthly or weekly performance reports?
Communication and Harmony: Is it a team that understands, listens to, and offers suggestions? Can they ensure harmonious collaboration?
Tools and Methods Used: Which SEO tools do they use? Do these tools support data-driven decision-making?
Straightening Process: Do they listen to you, conduct industry analysis, and offer a customized strategy, or do they apply the same template to everyone?

When considering SEO as a long-term digital investment, choosing the right SEO agency becomes even more crucial. This is because SEO isn’t a marketing tool that offers immediate results like paid advertising; it’s a marketing strategy aimed at achieving lasting success for your business in the medium to long term. A successful SEO agency shouldn’t offer short-term success targets for specific keywords. SEO services should take a holistic approach, including a detailed target audience and industry analysis, improving the site’s technical infrastructure, implementing on-page and off-page SEO comprehensively, and ensuring continuous adaptation to algorithm updates.

No corporate brand with realistic and lasting goals expects to achieve high rankings for specific keywords in a very short time. They are aware that while such efforts may yield positive results in the short term, they will do more harm than good to the website in the medium and long term. Sustainable SEO efforts are only possible with the right SEO agency. The SEO agency should manage the entire process transparently and report at every step, thus building a strong bond of trust with the brand. It is also important for brands to build trust and create a suitable working environment for the SEO agency.

Best SEO Agency

The concept of “the best SEO agency” can vary depending on the industry, goals, and budget. The best SEO agency is directly related to how well it aligns with your needs and objectives. However, generally, strong references and successful case studies, the ability to stay up-to-date, offering a wide range of services, maintaining continuous and open communication with clients, demonstrating measurable success stories, and regularly sharing strategy, implementation, and reporting processes in a transparent and measurable manner are among the most prominent characteristics of the best SEO agencies.

The best SEO agencies don’t offer template plans and strategies to their partners. They analyze your site, examine your industry, and develop comprehensive and unique strategies tailored specifically to you. A good SEO agency doesn’t just focus on ranking in the short term; they create long-term plans targeting conversion rates, user experience, and lasting digital presence.

Brands should avoid agencies that promise temporary ranking boosts in a short time and use black hat SEO methods. The best SEO agency is one that keeps communication channels open, has a transparent reporting system, and can easily explain its work to you. In this regard, their past success stories, references, and especially long-term customer relationships will give you clues in the process of finding the best SEO agency.

SEO Prices

SEO pricing varies depending on the scope of the service, the level of competition in the industry, target keywords, and the duration of the project. Since each agency offers different services, it’s impossible to give a fixed price. Similarly, because every brand’s SEO needs are different, the price of SEO services varies for each brand. Because there is no single pricing policy, agencies generally provide customized offers after detailed discussions with the client.

How are SEO Prices Determined?

Several factors influence SEO pricing, including the website’s current state (whether professional SEO work has been done before), its size and complexity, the target keyword range and level of competition, industry difficulty, technical SEO needs, on-page SEO requirements, content creation needs, link building requirements, backlink and off-page SEO needs, and how the scope of work will be structured, the duration of the work, and how frequently performance and analysis reports are expected. Of course, the variety of tools the SEO agency will use, the size of the team providing SEO services, the agency’s experience, and references also play a significant role in determining SEO pricing.

While some agencies offer lower-cost SEO services, professional and corporate SEO agencies may incur higher costs to fully utilize their resources throughout the SEO process and achieve the desired success. At this point, brands should compare the scope of services offered by SEO agencies, examine their references, and make their choice accordingly. Low-cost SEO services may not deliver the expected results, leading to wasted money and ultimately causing brands to give up on SEO altogether. Therefore, SEO price quotes should be evaluated considering all the criteria necessary to choose the best agency.

How are SEO Service Processes Defined?

SEO strategies are not uniform; they are customized according to the business’s industry, target audience, competitive landscape, and existing site infrastructure. When determining the SEO service process, an analysis of the current site and its technical condition, competitors’ SEO performance, keywords with high search volume, on-page and off-page SEO deficiencies, and a short, medium, and long-term SEO strategy are established in line with the company’s goals.

SEO service processes begin with analyzing the brand’s needs and goals. Based on these goals, keyword analysis and industry analysis are conducted to determine the necessary keywords to reach the right target audience. Simultaneously, the website’s technical infrastructure is audited to identify technical deficiencies. Then, the focus shifts to on-page and off-page SEO efforts to improve SEO performance. The next step focuses on user experience and conversion optimization. However, the most crucial aspect of this entire process is the analysis of SEO efforts through regular measurements and the aim for continuous improvement based on these findings.

TO EVERY WEBSITE

Should the Same SEO Strategy Be Applied?

No, the SEO strategy that should be applied to each website should be different. The target audience, content needs, and competition intensity vary for each brand. For example, content SEO is paramount for a blog, while technical SEO and category page optimization are more important for an e-commerce site. Therefore, a specific SEO analysis should be conducted for each project, and a roadmap unique to that project should be created.

Why is SEO Investment Important for Brands?

SEO enables brands to achieve sustainable visibility in the digital world. A proper SEO strategy increases website traffic, leading to cost-effectiveness and ultimately lowering advertising costs in the long run. Improved keyword visibility boosts brand awareness, positioning the website as more trustworthy for users.

Furthermore, high organic rankings for the right keywords help drive more relevant traffic to the website, which in turn increases conversion rates. In the digital age, investing in SEO for brands forms the foundation of sustainable growth in the long term, independent of advertising.

Achieving Successful Results with SEO Services

Consistency is crucial for the success of SEO efforts. This includes regularly producing original and high-quality content that adds value to users, prioritizing technical infrastructure improvements such as site speed and mobile compatibility, conducting accurate target audience analysis and targeting the right keywords to reach the correct audience, and obtaining quality links from relevant industry sites to increase authority. Regular analysis and uninterrupted optimization are the most important keys to success for brands in SEO efforts.

The SEO process should be carried out in collaboration and harmony between the brand and the SEO agency. The brand should openly and transparently share important information related to its sector with the SEO agency and guide the agency in the right direction towards its goals. The SEO agency, in turn, should group keywords correctly according to target audience groups based on the insights gained. However, success in SEO is not just about focusing on keywords.

It is also possible to achieve this by correctly managing user experience, technical infrastructure, quality content, and strategic analysis. Not only search engine optimized keywords, but also a content strategy that prioritizes user experience and intent is key to lasting and sustainable success. Success in SEO is a marathon. It requires patience, strategy, and continuous improvement.

Brands That Achieved Success with SEO Services

When examining the common characteristics of brands that have achieved success in SEO, the first feature that stands out is the continuous and uninterrupted continuation of SEO efforts. Brands that focus on their target audience, do not ignore competitive analysis, work their SEO, marketing, content, and social media teams as a harmonious unit, are not afraid to try innovations, and aim to be pioneers in updates are seen to be one step ahead of their competitors in the sector. In short, successful brands do not see SEO only as search engine optimization, but determine their strategies in line with long-term planning:

Viewing SEO as a long-term investment.
Ensuring harmonious collaboration between the in-house team and the SEO agency.
Properly integrating SEO processes into digital marketing.
Regularly producing content that adds value to the target audience.
Accurately segmenting the target audience and understanding the customer journey.
Prioritizing data-driven work.
Closely following updates and innovations.

Is One-Time SEO Possible?

No. SEO is an ongoing process. Because search engine algorithms are constantly changing, websites must also be updated accordingly. Since the competitive environment is also dynamic, SEO needs to be sustainable. On-page SEO involves continuously editing and updating content, while off-page SEO involves constantly analyzing backlinks. Considering all these variables, one-off SEO is unfortunately insufficient for lasting and sustainable SEO success. SEO is a long-term strategy. Continuous analysis, improvement, and innovation are necessary for lasting success.

Is SEO Alone Enough?

SEO is a cornerstone of digital success, but it’s not enough on its own. SEO must be supported by social media, content marketing, email marketing, and digital advertising. The best results are achieved with a holistic digital strategy, because SEO yields results over time, not instantly. However, some industries may require rapid conversions. In such cases, SEO efforts must be supported by channels like performance marketing and social media. Therefore, for the most ideal digital marketing strategy, SEO needs to be complemented by paid advertising, social media, and content marketing.

ACHIEVE YOUR GOALS WITH

CUSTOMIZED SEO STRATEGY FOR YOUR BRANDS

Contact

SEO Agency FAQ

How can you know if you need SEO?

If your website has low organic traffic, poor search engine visibility, or your competitors are ranking higher than you, then you need SEO.

What is the difference between SEO, SEM, and PPC?

SEO aims to rank higher in organic search results, while SEM and PPC (Pay-Per-Click) provide visibility through paid advertising. SEO offers long-term results, while PPC allows you to achieve short-term results.

How often should you work with an SEO agency?

SEO is an ongoing process. Long-term collaboration is recommended for lasting and effective results. Generally, noticeable results can be observed within a period of 6 to 12 months.

How long will it take to see results with an SEO agency?

The effects of SEO efforts vary depending on the level of competition in the industry and the optimizations performed. Generally, positive results begin to be seen between 3 and 6 months.

Why are SEO agency references important?

The agency’s previous projects and achievements serve as references for you. These references demonstrate the agency’s competence and reliability.

How is the scope of SEO services determined?

The scope of SEO services is determined by the current state of your website, your goals, and the needs of your industry. At ACROAS, we offer customized service coverage to each client.

How to Identify a Professional SEO Agency?

A professional SEO agency should have an experienced team, offer a transparent work process, and provide regular reports. Furthermore, it should follow current SEO trends and implement the most effective strategies.

Is SEO Difficult?

SEO is a field that requires technical knowledge and experience. Successful results can be achieved with the right strategies and continuous updates. Therefore, working with a professional SEO agency simplifies the process and increases the chances of success.